high conversion rate
Search Engine Optimization or SEO is the process of improving your website’s ranking in the result pages of search engines. An SEO landing page contains a call-to action (CTA) and is geared towards specific keywords that you hope will rank highly for in search engine results. It’s typically part of an inbound campaign, in which the objective is to boost your percentage of total search volume in your industry. The number one rule of SEO is to get more relevant traffic to your site. If you can provide this to your website visitors, then your business will be much more successful.
With search engine optimization, a person visits your site in order to find information or buy a product. Once they have found what they are looking for, they have a few options: they can leave your site and find another that they may be more interested in, they can click on an advertisement or banner, or they can follow a link that will take them to your website. If you are not using an SEO optimization strategy that has a high conversion rate, then you are losing potential traffic every time someone clicks on your advertisement or banners. Having a high conversion rate ensures that you will have a lot of repeat visitors to your site, and therefore a lot of sales.
SEO as being a numbers game
Search engine optimization is broken down into two major categories, and each category has subcategories within itself. On one end of the spectrum you have on-page optimization, which usually means copy writing and keyword density on the individual pages of your site. On the other end of the spectrum you have off-page optimization, which means anything that improves the user behavior of your site as a whole.
Many people think of SEO as being a numbers game. You want to get your site as high up in the rankings as possible, and then just bide your time until you get to number one. That may work for awhile, but there are certain trends that you must observe in order to stay on top of those rankings. Most search engines like Google use a variety of different factors to determine rankings, and the newer the system the less reliable the results are. So if your SEO firm is still using the old Page Rank system, then you are going to have to adapt your own SEO strategies to keep up with the changes.
The most important part of SEO is relevancy
Basically, if a user is looking for what you have to offer then they are more likely to purchase from you than someone else who has arrived at the page via search engine results. The goal of off-page SEO is to improve user behavior so that they are more likely to return to your site. In order to do this you need to make sure that the information you are providing them with is relevant to what they are searching for. For example, if someone is searching for information about a particular topic like debt reduction or debt consolidation, you want to make sure that the first sentence of your article accurately describes what you are talking about so that the reader can understand the link. If they don’t get a clear understanding of what you are discussing within the first sentence, then chances are they will move on to another website which offers more appropriate information.
If you use off-page SEO correctly, then you will find that you can easily maintain your high rankings in spite of the fact that Google, as well as all the other major search engines, are constantly changing their algorithms. However, you still have to be consistent in your approach. If you start making changes to your strategy too often, you risk losing your initial SEO advantage. Because of this, it is very important that you only use off-page methods to drive traffic to your site. As long as you follow these basic SEO strategies, then you will have no trouble maintaining your high ranking factor even during rough times.